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Bright Care Client and Carer

How Strategic Marketing Transformed Bright Care’s Lead Generation

Bright Care, a premium in-home care provider for the elderly, initially approached us with a key challenge – they wanted ...
Surprising copywriting

Surprising Copywriting

Surprising Copywriting Why you should write slightly surprising copy Whatever you’re writing, from web copy to social posts, if you ...
Cookie Policy

Digesting Cookie Policies

Understanding why cookie policies are now required for all websites, including to meet Google’s latest requirements Recently, search engine giant ...
The Never Alone initiative

The Never Alone initiative

The Never Alone initiative We have been working closely with our client CPJ Field on the 'relaunch' of their excellent Never Alone programme ...
SPF, DKIM, records and DMARC policies for all domains

SPF, DKIM, records and DMARC policies for all domains

SPF, DKIM, records and DMARC policies for all domains Google, Yahoo and Apple recently announced a joint effort to reduce the number ...
Sentence case: why and when to use it

Sentence case: why and when to use it

Sentence case: why and when to use it Did you know, sentence case is easier to read and, therefore, performs ...
Promoting ProcureCo

Promoting ProcureCo

Promoting ProcureCo Publicising the launch of a brand-new public procurement platform ProcureCo is a new online platform that allows buyers in the public ...
Scanjet PSM rides the crest of the waves with Calibre

Scanjet PSM rides the crest of the waves with Calibre

A long-standing client, who we have been working with since 2011 Scanjet PSM Marine designs and manufactures control instrumentation and protection ...
THE POWER OF PERSONAL POSTS

The Power of Personal Posts

The Power of Personal Posts Posting from Your Personal Profile on Linked In Essentially, LinkedIn is the business-to-business social media ...
top ten marketing mistakes

Ten Big Marketing Mistakes

Ten Big Marketing Mistakes How to Avoid & Capitalise on Them 1. Advertising The simple fact is that most advertising ...