Search marketing is about being listed where your prospective customers are searching for you. This used to be in printed directories but is now principally on Google and other search engines.
You have got to be in it to win it. If people are looking for your type of product or service they almost always intend to purchase and so you must be highly placed in relevant search results. Our search marketing process has a number of activities including the following:
- Search Optimisation: Having an amazing website is only part of your online story. If you want your website to be seen by your ideal client, then it needs to be optimised.
- SEO Content: To provide a firm foundation for SEO, your website must have the right content and so we copywrite all of the titles, text, URLs, meta information, alt tags, etc.
- PPC Campaigns: To complement natural optimisation, a Google AdWords programme can deliver immediate listings and visitors, and you only pay when a visitor arrives at your site.
- News Blogs: Creating and curating relevant and engaging blogging content is an effective marketing tool, with the resulting blog often forming the basis and reference for other marketing communications.
- Creative Blogging: Engaging, relevant and original content that is tailored for your blog will help your business stand out and get noticed both by search engines and potential customers.
- Social Media: Use of Facebook, Twitter, LinkedIn, etc, in relevant proportions to your business type can give you a heightened presence online and benefit SEO.
- Online PR & Marketing: Content is king! The more online content about you the better, and so we run online PR and marketing campaigns to boost your profile, links, and SEO.
- Link Building: Having ensured the content of your site is correct, the next most influential activity for Google and other search results is for us to utilise link building.
Search engine marketing and SEO has many facets. It is a coordinated campaign of online marketing activities that will position you prominently in the search engine results and so drive visitors to your website, generating enquiries and orders. Please contact us for further information and a discussion about your search / online marketing requirements. The Calibre crew is standing by, ready to get you into the air and fly high.
