Jo
I am delighted to work as an Account Manager at Calibre working flexibly and creatively across many areas of the marketing mix and driving and implementing the marketing requirements of Calibre clients.
Real Experience
With over 20 years’ experience in all aspects of marketing and communications strategy and delivery, I started my career working agency side enjoying the diversity of advertising agency life. I am fortunate to have worked with many large brands such as Microsoft, Unilever, CPC Hellman’s, and Guinness, plus with many other smaller businesses. More latterly, I have worked client-side, working with medium to smaller businesses leading and implementing all aspects of their marketing communications.
Real Expertise
Through my experience, I have developed marketing principles that I can transfer across all client industries. These skills range from account handling and planning, strategic brand development, market analysis and research and all aspects of creative output, in whichever form it takes from a brochure to an ad! Due to the increasingly digital nature of marketing, I now particularly specialise in a cross-section of digital marketing including SEO, content creation, blog writing, social media management, CRM management, and videography. One never stops learning and I am grateful for that.
Real Life
I am principally kept busy by my four children, one dog and one cat. Hard work but a joy to watch grow up! In my spare moments, I love running, tennis, and spin, and anything relating to house renovation, plus I enjoy the occasional theatre trip when I can.
