Database Development for Direct Marketing
Database Development: management and building a comprehensive databank of customer and prospect information is an essential activity for any direct marketing programme. If you have customers and prospects who have previously purchased from you, or may buy from you in the future, then it is essential to maintain regular communication.
Most businesses and organisations have details of their customers, both current and potential, in some form. In addition, there are lists that can be researched, rented or purchased for most categories of prospects.
Our experience in Database Development
We can assist you with harvesting your customer details and prospect information from your current systems, whether computer or paper-based. We can also help with building your database from external research or the acquisition / leasing of lists, using our comprehensive knowledge and contacts within the list broking community.
We can also ensure that, in light of GDPR (General Data Protection Regulation), your lists are all compliant. A current and up-to-date database is an important asset that can be utilised to good effect.
Calibre & Zoho Campaigns System
Zoho is a comprehensive CRM (customer relationship management) and business operation system. Whilst it is multifaceted, we typically use the Zoho Campaigns element to provide our clients with a simple contacts database, which can also be used to record the latest activities with each customer and prospect. Please click here for more information and guidance.
To discuss your database building, ongoing management and database development, please contact us.
