Maximising the Contacts and Communication for Leading Individuals
Those people that are active on LinkedIn, the highly effective B2B (Business to Business) social network, tend to have many more contacts and connections than their company profile. In addition, posting as an influential individual can provide a further stream of communications for greater awareness and also for other employees and contacts to share.
An individual’s profile can be used in alternative ways to that of a business or organisation. Posts can be from a more personal perspective, providing industry thought leadership, comment, sharing research results, latest trade news, trends, advice, ideas etc. Also, the profile can be used to share and comment upon related posts from others, further broadening reach. Again employees and other contacts can be encouraged to share.
At Calibre, in addition to actively posting on the company profile, we like to manage the personal LinkedIn page of one or more influential individuals in the business and utilise for the above purpose. Typically, we will refine the profile to ensure that it best reflects both the person and the organisation, particularly promoting the products or services they provide and encouraging contact.
Whilst sharing and commenting upon the company posts and those from others in the business, we will also look to share other appropriate posts and information relevant to the trade or industry, commenting as appropriate and as agreed with the individual.
To further build the reach and awareness, we can also make connections on the person’s behalf. Indeed we have over a 50%, and often in excess of a 70%, success rate in this respect. Leads and enquiries can be generated through our LinkedIn Connect & Convert service.
To discuss how we can make your personal LinkedIn profile, or that of an influential individual in your organisation, really fly, please contact us.
