Website Migration and Transitioning to Maintain SEO
When considering the development of a new website to replace an existing site, it is imperative to maintain SEO (search engine optimisation) performance by ensuring you preserve vital history and the weighting of your internal pages that may have built up over the years, to retain search engine positions. For this reason, the migration of information and transition to your
new website needs to be carefully managed.
It is crucial to ensure aspects such as menu structures, traffic-generating page content and URL formats and wording are transferred or redirected appropriately, using the structure and coding techniques that Google and other search engine best practices dictate. Checking Google Analytics to ensure lead generating pages are retained is a key factor in maintaining existing traffic and website visitors.
For effective website migration, it is also important to monitor how the search engines transition from the old website to the new site in terms of indexing and ranking. This needs to be monitored closely to ensure that there are no issues and if any issues do arise that they are addressed.
For assistance with ensuring that the optimisation of your current website transitions effectively to your new site, plus any other aspect of the design, development, population and migration of a new website, reach for the skies and contact us.
