The Power of Personal Posts
Posting from Your Personal Profile on Linked In
Essentially, LinkedIn is the business-to-business social media platform. As a result, it’s no surprise that individuals typically have more followers than company profiles. Therefore, a greater reach and engagement can be obtained by sharing and posting from a personal page.
Ideally, marketing teams post on the corporate profile and then encourage personnel in the business to share those posts, with or without commenting, to their personal profiles. In this way a far greater reach is obtained and the message is seen by many more people.
There is actually a facility within LinkedIn to alert team members to new posts on the company profile. It should be part of an individual’s responsibilities, particularly those that are working in sales and marketing, to share posts so that a wider audience is reached.
In addition to the company profile, it is also worth exploiting that of a leading individual within a business or organisation to post in a similar manner, but perhaps from a slightly different perspective, again encouraging employees to pass on those posts. For example, sharing posts from others in the industry, trade associations, supported charities, industry gurus, research bodies etc, plus of course posting themselves, can provide a further stream of content and messages so potentially doubling the amount of LinkedIn traffic from the business.
Calibre can not only post on your business profile, but can also take over a personal profile and post there as well. In addition, we can grow the number of contacts and connections, targeting companies that you would like to sell to and even monitor activity to create conversions to initial sales appointments using our Calibre Connect & Convert service. Please enquire for further details.
