Sending a Series of Emails to Boost Awareness and Gain Attention
Scheduling a sequence or series of emails (email sequencing) to go to potential prospects is a good way of building their awareness of your product or service over a period of time, with the intention of gaining their attention such that they make an enquiry or place an order. An email sequence is particularly effective if the prospective client has already shown interest in what you have to offer.
Whilst an email sequence can be written and sent to a limited number of top prospects from an individual PC, for wider programmes it is best to use some appropriate e-newsletter software as this will help to avoid any issues of spamming and also allow you to track the results. Some CRM systems have the facility to issue emails in series, with the function to stop further sends once a prospect has responded or taken action.
Calibre are experienced in copywriting email sequences and series, whether as a standalone project or part of a content or direct marketing campaign. We can also establish suitable e-newsletter software and a smart template in your corporate style for both this purpose and that of an e-newsletter campaign.
To discuss an email sequencing programme as a way to engage with your current or top prospects, please contact us. Gradually increasing the height of awareness and appropriate frequency will help your marketing take off.
