Marketing, Communication & Promotional Plans
A marketing plan will document your business objectives, marketing strategy and the tactics and action plans needed to implement an effective marketing programme. Alternatively, a marketing communications or promotional plan will just cover the activities needed to increase awareness and generate orders for your product or service.
A marketing plan is a living document. As the market situation changes, so should your plan. Also, as opportunities arise (or threats from competitors), the plan needs to be flexible to allow you to adapt and take action.
We can help prepare your plan, even writing the marketing or promotional plan for you. The content will be structured according to the requirements of your business and will include your business and marketing objectives, potentially your mission and vision plus the marketing strategies to help you achieve them.
For marketing plans, there is still nothing like the four Ps! The fundamentals of marketing that are taught in every college and university: Product (your range and potentially services as well), Pricing (especially price positioning in the marketplace), Place (distribution, whether direct to end-users or via distributors and resellers) and then, and only then, Promotion (the fun bit!). The latter is your communications plans and activities, that will really spread the word!
Of course, promotional plans just focus on this last bit, in particular, both types of plan including consideration of all the relevant, search, social, direct, media and content marketing strategies and activities to bring you customers and orders.
In reality, we often find that developing a plan at the outset of our work with a client, usually in the form of a costed marketing schedule, is the last time we document activities in this way. Because we have a structured method of ongoing action notes, with new initiatives being detailed and implemented, this becomes the ongoing plan.
Altitude and direction, lose either one and you are going nowhere fast. Please contact us to find out how we specialise in perfectly balanced marketing campaigns. We offer a number of standard fixed-price packages to document your plan, all of which include a discussion to prioritise costs and assist implementation.
