Keeping You in Constant Touch with Customers and Prospects
An e-newsletter (email or electronic newsletter) is an effective and affordable way of keeping in touch with both customers and prospects. Regular email communication will keep you connected to customers, broaden their knowledge of your products or services, and keep them up-to-date with relevant and engaging company news. E-newsletters will also increase website traffic if the e-news contains a strong call-to-action and can grow your social media community through social sharing buttons.
All businesses should hold a database of their existing customers and potential prospects, which should be reviewed and updated regularly. Many products or services are not purchased on a regular basis, but a regular e-newsletter will help maintain awareness of your company, so that you are considered when the customer needs or decides to purchase.
Email marketing should always be sent from appropriate software. This will ensure that your domain is not blacklisted by email servers and will also help you appear more professional, as the e-newsletter can be branded to be consistent with other aspects of your corporate image. The software will also allow you to see how many people have opened the e-newsletter and how many have taken action, such as clicking through to your website. You will also know who has taken action, so that you can follow up in other ways, perhaps with a personal email and a telephone call.
There are some restrictions to email marketing services. The General Data Protection Regulations (GDPR) mean that if you are targeting domestic customers in their own homes, then all recipients need to have ‘opted-in’ to receive e-marketing, effectively agreeing that you can communicate with them. For business users, the rules are more relaxed. Please contact us to discuss GDPR and how it effects your company.
Our experience with E-Newsletters
At Calibre, we have vast experience of providing an email marketing service and use e-newsletters as a form of marketing communication for the majority of our clients. Therefore, we are able to advise you on how to fully utilise e-newsletters to the best effect for your business. Please contact us for further information and to discuss the opportunities.
