Exhibition Management and Stand Promotion
With many visitors to an exhibition, good exhibition management is essential in encouraging people to approach your stand and to learn more about your products and services. It is estimated that visitors to an exhibition have a list of just six to eight stands that they intend to visit. Maximising your return on your investment relies on an effective promotional strategy that will ensure your stand is on their radar.
Professional management of your exhibition presence and stand by a Calibre manager will ensure success by increasing engagement before, during and after the event, resulting in new business leads.
As experienced exhibition managers, Calibre has extensive expertise in assisting clients to promote their presence at an exhibition or trade show. From preparing the paperwork to publicising the event and organising stand promotions, we can take the hassle and effort away and maximise your ROI.
A good exhibition stand and display design that reflects your company’s image is important, but this is only the start. Effective marketing and promotion to your target audiences prior to the event will greatly assist in boosting visits to your stand. We will work with you to ensure that all your customers and prospects include your stand in their “must-see” plans. This includes mailings to customers and personal invites to VIPs through to venue advertising and literature development. After the event, we can assist with the tracking of responses / new business as well as the design of content and literature to send in a follow-up.
During and after the show, we will also support your presence through a managed PR programme that includes press releases, inclusion in venue publicity, preparing media packs, media interview management and hosting and post-event follow-up.
To discuss your next exhibition or event and Calibre’s management service, please do not hesitate to contact us.
