How to Show, Not Tell – Lessons from a Chivas Regal Father’s Day Ad
In marketing, persuasion is everything. But the truth, which a lot of brands miss, is that people do not want ...
Copy that Connects – Why Great Copywriting Starts with Emotion
A good copywriter knows that every piece of copy should provoke feelings. Whether it is curiosity, trust, or urgency, the ...
George Orwell’s 6 rules of writing
Nineteen Eighty-Four. Animal Farm. Down and Out in Paris and London. George Orwell was one of Britain's greatest ever authors ...
You is Glue
Why you should use the word You Hello You Today, let’s have a think about a tried and tested principle ...
Surprising Copywriting
Surprising Copywriting Why you should write slightly surprising copy Whatever you’re writing, from web copy to social posts, if you ...
In a Blaze of Secrecy
In a Blaze of Secrecy Do You Launch Your Products or Services without Publicity and Promotion? Does your company or ...
Sentence case: why and when to use it
Sentence case: why and when to use it Did you know, sentence case is easier to read and, therefore, performs ...
How to write copy that gets clicks
How to write copy that gets clicks True or false?… Changing one word in your button copy can increase your ...
Top Tips for Utilising LinkedIn
Top Tips for Utilising LinkedIn LinkedIn is electronic networking. This B2B (Business to Business) social channel can really help you ...
Improve your blog posts
Improve your blog posts You should always be aiming to get more visitors to your website, as this can be key to your ...
