Company / Corporate Video Production
If a picture paints a thousand words, then a business video can portray millions! They do not have to be long productions, indeed, when used on the internet a maximum of two to three minutes is a good maxim (alternatively if you really have something detailed to say then twenty to thirty minutes is ideal).
A business video can be used for many purposes covering a variety of content, ranging from a principal company video, the benefits of a particular product or service, case studies detailing a specific installation or application, providing instructions of how to do something (much easier to understand!), to simply introducing team members. They can even create excellent credibility by embracing customer interviews, etc.
Videos are great for SEO. YouTube is actually the second largest search engine after Google (who owns it!). Whilst the video needs to be optimised (ask us for a copy of our checklist) they are also great to draw visitors to your website. Indeed, one could almost say that including a video on your site is now essential.
Please contact us to discuss your requirements.
Video for Websites
The main purpose of videos on your website is to give visitors access to information about your products and services that they can digest as quickly and easily as possible – in an engaging, interesting and unique way. Here are some incredible facts about videos on websites:
- Users spend 88% more time on a website that has video.
- Video generates 1200% more shares than both images and text.
- Videos up to 2 minutes long receive the most engagement.
Above: Our showreel which includes some of the high-quality content we have produced for various clients.
Video for Social Media
Next time you are browsing social media, take a look at the number of views the video you are watching has. Also, take a look at the interaction received. The numbers are huge. People love generated videos, they are simple to watch, information is easily communicated, and now they can be watched almost anywhere, then, shared with friends and contacts on Facebook and Instagram, plus be sent to their connections on LinkedIn.
Social media micro clips are short, engaging videos that grab attention and feed to specific elements of your product / service and your website, usually focusing on one key product or popular service offered by your business. They can be used for campaigns, from a product launch to a full year’s brand awareness content strategy.
Video Production
Most of the videos we produce require quality footage. This means we will need to book some filming days to capture original footage that we can then use to create the feature videos and micro clips.
On the capture days, we will film your products or services in use, the production in operation process, staff carrying out their tasks, making your products, testing them or designing and developing a new piece of tech. We will film exterior and interior footage as well as specific elements you want your videos to focus on, that can be used to produce more engaging videos. We will take a comprehensive set of footage that enables a custom portfolio of feature videos and micro clips to be made.
Video Packages
After your capture days, you will have an incredible amount of footage and photos. From this footage we will:
- Create fresh and new micro clips for the purpose of showcasing your brand on social media.
- Produce long, in-depth videos for use on video channels like Vimeo and YouTube or for presentation on your website.
Video production from Calibre Marketing is an exciting and enjoyable experience. Our video production team will guide you through the process with your Account Manager. We will agree a shortlist in advance, so everything goes smoothly on the day. Please get in touch today to ask us about videos for your website and social media.
