Brand & Corporate Identity
Your company or corporate brand and the identity that it portrays is central to your business or organisation. How your identity is seen and heard, visually and verbally, including in titles and text, is a large part of how you are perceived as a potential supplier.
Building a brand identity, cultivating its strengths and improving not only the perception of your business, but also valuable aspects such as capability and trust, are essential to winning new customers, supporters and other stakeholders.
In addition to the visual identity, your logo, strapline and the styling of your website, literature and other communication materials, the wording you use all goes to strengthening your brand name and reputation.
At Calibre, we commence most of our work with new clients and on new projects with a Brand Discovery Workshop. In this session, we explore your brand identity, your target audiences, your USPs (unique selling points), your benefits and points of differentiation, and then review how these are encompassed in your visual identity and verbally, developing straplines, taglines etc. For further details about the Brand Discovery Workshop, please click here.
Our graphic design associates are very capable of enhancing your logo and visual identity as well. We believe in evolution, rather than revolution, capitalising on existing brand and logo recognition and reputation. This can then be summarised in one of our brand books.
To discuss your brand or corporate identity, including whether it is capturing the essence of your business or organisation now, please contact us. Our logo is a balloon, one of the most eye-catching and high flying symbols so we can certainly help you fly higher.
