Targeting and Communicating with Your Identified Contacts Via Postal Mailings
Direct mail enables you to reach your identified contacts with targeted and attention-getting marketing messages. Concise, relevant and distinctive direct mail will gain attention from your audience, create brand awareness and ensure you and your messages are remembered and acted upon.
Successful direct mailing is dependent on the quality of your database which should include your contact’s name, company, email address (for electronic direct mail follow-up), postal address (for these postal mailings) and ideally their telephone number for follow up by telemarketing.
A postal mailing is very effective in targeting new markets and prospective customers. but can be expensive when having to consider producing printed materials and covering despatch and rising postage costs. The environmental impact of direct mail also needs to be considered. However, this can be reduced by using recyclable materials and making sure your data is ‘cleaned’ to reduce wastage.
With very little post being received now, by most people, whether at work or at home, postal mailings can have a great impact. This is particularly the case if something different can be sent. We have utilised distinctive letters, promotional items, such as torches and memory sticks, even cream teas!
Our experience with Direct Mail
We can work with you on a project-by-project basis or formulate a direct mailing campaign that will support your promotional and PR activities, providing an effective and cohesive integrated marketing campaign. We can assist with producing engaging content and design for your direct mail, coordinating the mail-out, collating responses and analysing the results to gauge the campaign’s success and build on this for your future.
To find out more about Calibre and how direct mail can target your identified contacts, please contact us today.
