Media and PR marketing are particularly effective for targeting those that you do not know, or know of, who may not be aware of your product or service or are not necessarily looking to purchase at this time (direct marketing and search marketing may be more suited to these). There are various facets to a media marketing campaign including the following:
- PR / Public Relations: A mix of activities including press releases, case studies, articles, etc to obtain coverage in your media, including both printed and online.
- Press Releases: Regular news and presence in your key media helps build your brand and generate sales leads through increased credibility and trust especially via articles and features.
- Articles: High-quality content, written by experienced copywriters ensures readership and generates more publication opportunities. They are also great for sharing online.
- Advertising: Whilst there are much more cost-effective means of communication and promotion, carefully targeted, focused advertising campaigns still have a role.
- Exhibitions: From national exhibitions to local trade shows, geared to your target audience, make the most of your presence, even with those who are not attending!
- Seminars / Workshops: Great promotional potential whether an event or online, such as a webinar or similar. We can maximise your audience numbers and reach.
- Event Management: In addition to promoting your event, we can also handle the organisation, management, administration, invitations and much more.
These traditional media and PR marketing techniques have an important role to play, including building awareness of your business and your product / service portfolio. This can even aid the search marketing and direct marketing techniques by helping to ensure that it is your Google listing that is clicked on, and your direct mail or email that is responded to. Please contact us for further information and to discuss a cost-effective campaign. The Calibre crew is standing by, ready to get you into the air and fly high.
