Bright Care, a premium in-home care provider for the elderly, initially approached us with a key challenge – they wanted to increase client leads in a competitive and evolving care market. Offering a range of tailored services, from hourly and overnight care, to dementia support and live-in assistance, Bright Care helps clients remain comfortably in their own home. Despite a strong reputation across Scotland and southern England, they were falling short of their target of 80-100 leads per month.
We began with a Brand Discovery workshop and a comprehensive audit of Bright Care’s marketing presence. This process then led to substantial improvements being made, particularly in their PPC campaigns and website optimisation. Key changes included launching new Google Ad campaigns, initiating strategic link-building efforts, and introducing a monthly electronic newsletter to boost engagement.
The results speak volumes. Within just twelve months, website traffic had more than doubled, and the average cost per lead from PPC dropped by almost 90%. Bright Care now consistently generates well over 100 high-quality leads each month, with March 2025 marking their best performance on record.
Tim Cocking, Managing Director at Bright Care, described Calibre’s contribution as a ‘game-changer’, praising our strategic insights and responsiveness. This ongoing relationship continues to position Bright Care as a leading voice in private elderly care, whilst showcasing the power of a tailored digital marketing campaign.
For further information on the success with Bright Care, please read the case study.
