Generate new sales leads and raise your profile with press releases
Regular news coverage in target media is ideal for companies looking to build influence and grow their presence. Press releases can be more effective than advertising or advertorial: editorial coverage is regarded as ‘trusted’, third party confirmation of your reputation as a company, yet enables you to better control how you are perceived.
Press releases enable you to reach out to larger audiences and to target your messages with more precision, particularly useful for promoting niche products or services and for suppliers wishing to boost their visibility or specialist skills. Even a small news item can generate substantial numbers of new leads, facilitating and shortening the sales process by building credibility.
A regular flow of topical and informative news to publications read by your target audience can help:
- Establish your expertise among your peers, the press, and potential clients
- Build goodwill among your customers, your suppliers, and your community
- Create and reinforce your brand and professional corporate image
- Inform and create positive perceptions regarding your company and services
- Assist you in introducing a new service or product to your market
- Generate sales or leads
- Mitigate the impact of any negative publicity or corporate crisis
However, competition is tough. Editors will look for the topicality, newsworthiness, and appropriate fit with their readership. Our experienced press release writers can assist you with news creation that passes the ‘So What’ filter, structuring content to ensure all the key elements – Who, Where, When, What, Why – are incorporated along with carefully researched key messages that communicate your skills, values, and aims.
As well as working with you to establishing key spokespeople and corporate messaging, our PR professionals will liaise with you to establish potential themes and subjects to create a media schedule that maintains the momentum to generate ongoing coverage and build relationships with editors.
For further information on getting news about your company published, contact us to discover how we can help through our press release and media scheduling services. (For maximum cost-effectiveness and results, learn how a PR campaign can help direct your focus)
