Marketing for the Financial Services industry
Having worked extensively in the financial sector, Calibre can partner with you to maximise your marketing and promotional activities. We can bring all relevant aspects of the marketing and communications mix to bear. From ensuring that the foundations are solid, including your website, literature and other marketing collateral we will then use a combination of search, direct, social and media marketing in the proportions that will bring the best results for your business.
Marketing financial products and services presents great opportunities, but also some challenges due to the amount of regulation and legislation. We understand these complexities and ensure compliance with FCA (Financial Conduct Authority) standards, including Consumer Duty, Treating Customers Fairly (TCF) and what we need to consider when communicating with vulnerable customers.
Our experience in Financial Services Marketing
We have delivered various marketing campaigns within the financial services sector and also have broader experience working as the marketing lead for major business projects and operational change programmes. Keeping the customer at the forefront of all activity has been key, to support the businesses we work with and champion the marketing activity.
Our experience includes the delivery of product marketing strategies within financial services, bringing to life brand, products, services and purpose for each audience. This involves delivering competitive differentiation, product positioning, product messaging, sales enablement tools and go-to-market strategies.
Martyn actually commenced his career working in the marketing department of a medium sized national insurer. Meanwhile, Suzie has worked for a major UK pensions company for a number of years, focusing on delivering marketing campaigns, as well as leading on product marketing strategy, planning and communications delivery. We have also worked with local finance and mortgage brokers, and property investors.
Let your financial business take off, helped by marketing with Calibre. We will help chart your route taking into account the airspace restrictions and regulations to land at your objective. For a no-obligation discussion, free from the tether lines in other aspects of your business, please contact us today.
