The digital scrapbook. Offer inspiration and ideas through engaging and informative posts
Pinterest is more of a search engine than a social network. Pinners (its users) use the Social Platform to shop and view photographs for inspiration for their latest project. Its active user base grew by over 26% last year, taking them to 335 million active users a month. This visual scrapbook / to-do list hybrid app tops the charts with women, who make up more than two-thirds of the user base, although that’s not to discount the nearly 30% of users who are male.
This heavily mobile-accessed site is the kingpin of inspiration boards, where users search both by term and by image. With 62% of GenZers and Millennials who prefer to search via image, this is the only social network that offers that option.
Pinterest for Business is all about building a brand to increase sales, traffic, and audience engagement. It has the ability to link back to websites, which is why Pinterest is fantastic for driving traffic into your sales and marketing funnel. If your business sells a product, then Pinterest could be the social network of choice for you. With 97% of all searches on Pinterest being unbranded, all users are open to discovering new products and ideas from well-known brands and newbies alike.
The social media marketing specialists at Calibre can help you master this creative network to best suit your marketing objectives.
Our Social Media Service includes:
- Content Creation
- Strategy and Consultancy
- Brand Identity
- Content Curation
- Engagement Improvement
- Platform Optimisation
- Advertising
- Reporting
If you would like to find out to make an impact with your Pinterest Marketing, contact the Social Media Specialists at Calibre today.
