Looking beyond the big five – other notable Social Media platforms
Creating a social media strategy for your business comprises of many parts, including choosing what social channels to join and use. There are so many to choose from, but the social media marketing crew here at Calibre are specialists in helping you make the most informed decision for your business.
Quality is always the most important factor, which is why it is best to choose two or three platforms and produce some really engaging and considered content, rather than choosing all and producing low-quality content. So, which social media channels are best suited to your business? Have you considered the social media platforms below?
TikTok
TikTok has a much younger clientele than most of the other social media platforms. The platform is used to create 15-second videos that harness your authenticity as a brand and as an individual. Challenge videos and Lip-syncing videos are the most popular type of content and it is currently one of the only platforms that does not have any advertising or methods for monetisation. This makes the user experience far more relaxed than others. To find out how TikTok can fit into your social media marketing strategy, speak to one of the crew today.
Snapchat
Similar to TikTok, Snapchat has a younger audience with more than 70 percent of users being under 34 years old. With the platform only being accessible via mobile, it doesn’t receive as much traffic as other popular social media platforms, but it does come with the ability to advertise, sponsor geofilters, create specific lenses plus a whole host of other creative and engaging features. Snapchat allows you to send temporary, seconds-long images and videos to other users, or to your story. The choice is yours. To find out how to make Snapchat work for your business, contact the team today.
Google MyBusiness
Google MyBusiness is more than a social media platform, it is the shop front to your online business directly in Google. With the ability to personalise your business listing, connect with customers across Google Search and maps as well as lowering the cost of Google Ads, it is a win-win for most businesses. Speak to a social media marketing specialist at Calibre to find out how we can help.
YouTube
As one of the most dominant ways to share video online, YouTube is now responsible for more than 11 percent of all global video traffic, second only to Netflix. Harnessing YouTube’s power for business requires a deep understanding of its features, how to optimize your channel and videos, how to advertise on other channels, and how to monetize the content you produce. It is also one of the best ways to integrate your content across multiple platforms. To find out how YouTube fits into your social media marketing strategy, contact the crew today.
