Brand Books & Corporate Identity Manuals
A brand book or manual summarises and documents your corporate identity, including the use of your logo for consistency and continuity with maximum impact. It can also provide specific titles and text, including straplines, taglines and calls to action, which you and your team should utilise in communications.
A brand book can be as detailed and comprehensive as is appropriate. However, here at Calibre, we believe in providing specific guidelines, particularly if you are working within a large organisation where the brand may be utilised by different and diverse staff, branches etc. However, ideally, you want to leave room for creativity, particularly by your marketing agency, such as ourselves!
As an example, we have produced our own brand book, which we provide to designers and other suppliers. This encompasses the use of the Calibre logo and our hot air balloon illustration. To download a copy, please click here.
We would love to develop a brand book or identity manual for you, perhaps following one of our Brand Discovery Workshops. Please contact us to do discuss.
