Top Tips for Utilising LinkedIn
LinkedIn is electronic networking. This B2B (Business to Business) social channel can really help you build connections with potential customers and referrers. Here are some practical tips to get you using this very effective medium:
- Make sure your personal profile is up-to-date, correct and fully completed. When you try to sell anything, people will check you out. If your profile is out-dated or incomplete you reduce the chances of making contacts, connections and sales.
- Make sure your Company Page is current and up-to-date and that your connections are aware and therefore following your business. Send invitations if needed.
- Let your connections know about the product or service page. Ask them to add recommendations and to share the link to the page on their timeline.
- Add a discussion group for your product or service as a place to provide hints and tips on its use or as a forum for customer service and to answer questions.
- Like and share posts, both those from colleagues and respected industry sources, adding a comment as and when appropriate.
- Create your own posts, being informative and advisory, plus occasionally promotional! Post regularly for consistency.
Calibre offers a service to take over and really promote your profile. Also our Connect and Convert service can really boost your activity and generate enquiries. Please contact us for more information.
