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Who they are
MW Smart Homes is a luxury lifestyle technology company based in Swindon, specialising in integrating high-end technology with premium design, to create exceptional living spaces. Established in 2017 by Chris Morgan and Luca Wrona, the team works collaboratively with architects, designers and developers to deliver bespoke solutions that enhance both aesthetic features and functionality. Their expertise extends across multiple areas including living spaces, cinema rooms, entertainment and outdoor environments.
What they do
MW Smart Homes provide a comprehensive range of services, combining advanced technology with elegant design to enhance modern living. Their expertise includes:
- Full home automation
- Home security solutions
- Designing and installing home cinemas and games rooms
- Automated lighting and shading
- Multiroom audio
- EV charger installation
- Integrating systems that tie together lighting, audio, control and ambience
- Enhancing outdoor living areas through tech-driven design
By working closely with clients and property professionals, MW Smart Homes deliver tailored technology that elevates both comfort and lifestyle.
What they needed
MW Smart Homes approached Calibre Marketing looking for support to generate better Google rankings, create a stronger social media presence and improve interactions with prospects and new leads. They also wanted to establish regular newsletters to a managed and verified contact list.
What we did for them
Calibre Marketing created a fully integrated marketing strategy to deliver measurable growth and long-term visibility for MW Smart Homes. Our work included:
Brand Discovery and Messaging
- Facilitated a Brand Discovery Workshop to define target audiences, positioning and messaging.
- Created a clear marketing profile with agreed benefit statements, straplines and descriptive content for consistent use across all channels.
Website Optimisation and SEO
- Conducted a full search term review and analysis, to identify high-value keywords across home automation and entertainment.
- Developed an optimised website structure, mapping categories and keywords to improve navigation and search rankings.
- Created and edited SEO-optimised content for about 20 web pages, including titles, metadata, alt tags, calls to action and landing pages.
- Set up internal linking to strengthen SEO and user navigation.
- Updated and populated the website with content, imagery and technical improvements.
Pay Per Click (PPC) Campaigns
- Reviewed existing Google Ads spend and performance, making refinements to reduce costs and improve ROI.
- Set up and managed new PPC campaigns, focusing on high-value segments such as home cinema systems.
Search and Online Marketing
- Delivered ongoing SEO optimisation through new landing pages and keyword-targeted updates.
- Produced regular blog content (3 per month) including project case studies and news.
- Launched a social media campaign, refining platforms, optimising profiles and setting up a Google Business Page.
- Created and scheduled 6 branded posts per month, with management of boosted and paid campaigns.
- Built external links from relevant home automation and lifestyle websites (15 per month).
Direct Marketing
- Established a simple CRM/database in Zoho Campaigns for prospects and trade introducers.
- Verified and uploaded existing contact lists.
- Designed and implemented a branded e-newsletter template.
- Produced and issued monthly e-newsletters to engage prospects and partners.
- Expanded reach through LinkedIn connections with introducers and referrers, feeding new contacts into the database.
What was achieved
Our integrated approach delivered strong results for MW Smart Homes, including:
- 2,954 unique visitors and 3,753 sessions in the first half of the year.
- More than 12,500 page views, with strong engagement at 3.4 pages per visit.
- Organic search grew to almost 50% of all traffic.
- Social channels grew steadily. LinkedIn +77 followers, Instagram +93, Facebook +23.
- Google Business profile views totalled 1,244 (Bath) and 471 (Swindon).
- PPC campaigns delivered 62,444 impressions, 1,152 clicks and 190 conversions.
The combination of website optimisation, SEO, PPC, content creation, social media management and direct marketing significantly boosted MW Smart Homes’ visibility, engagement and lead generation.
To grow your business, please contact us to discuss a tailored marketing and promotional programme.
