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A Calibre Case Study – Grand Oak

Provider of professional landscaping services, and supplier and installer of high-quality artificial lawns and composite wood decking.

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Grand Oaks Logo

Who they are

Grand Oak Landscaping Supplies offers quality artificial grass and composite decking at competitive prices to UK customers via their online shop. They also provide professional garden landscaping services across the Wiltshire area.

Their products are suitable for trade, domestic, and commercial use. The artificial grass range includes multiple shades of green as well as bright primary colours, ideal for school play areas, sporting venues, and the hospitality sector. Their composite decking, available in nine colours, is made from recycled wood and plastic.

What they do

Grand Oak delivers both residential and commercial landscaping solutions, offering durable artificial turf for outdoor areas and professional artificial grass installation.

Grand Oaks

Copyright: Grand Oaks

 

What they needed

Grand Oak required a new website that reflected their brand and promoted online sales of composite decking and artificial grass. These products were positioned as safe and practical alternatives to timber decking and natural lawns. While nationwide delivery was available, installation by the Grand Oak team could be undertaken at properties within a 10-mile radius of Swindon.

Facing increasing competition from other artificial grass and composite decking suppliers, Grand Oak turned to Calibre Marketing for help improving their SEO performance and boosting online sales across the UK.

What we did for them

We began with a Brand Discovery workshop to develop a clear understanding of Grand Oak Landscaping’s products, services, market, and challenges. Following this, we conducted a full audit of their existing marketing efforts and digital presence, identifying key areas for improvement.

We then designed and built a new website that better reflected the professionalism and experience of the Grand Oak brand, with a particular focus on artificial grass and composite decking. The site was optimised with targeted keywords relevant to their core product range.

In addition, we refreshed all of their social media profiles to ensure consistent branding across platforms and updated all imagery to present the business in a polished, professional light.

Grand Oaks

Copyright: Grand Oaks

 

What was achieved

The new website was successfully launched and promoted through Facebook and Instagram. We also worked on the owner’s LinkedIn profile to establish connections with other professionals in the landscaping and gardening industry, positioning Grand Oak as a reliable supplier of artificial grass and composite decking.

 

To grow your business, please contact us to discuss a bespoke website, tailored marketing and promotional programme.

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