Simple CRM System for Small to Medium-Sized Calibre Clients
Having a database of customers and prospects, plus potentially appropriate referrers, introducers and other categories of contacts is an asset to any business or organisation. Not only does it keep all those important companies and contact details in one place, but it also provides easy accessibility as well as providing a facility for direct marketing and the important ability to see their status at a glance.
Calibre has worked within one of the leading proprietary CRM software, to develop a simple system that is sufficient for the majority of our small and medium-sized clients. We can also advise on larger CRM systems for those with a more comprehensive or complex requirement.
In addition to being a database of contacts, the Calibre CRM is linked directly to the electronic newsletter software that we utilise for direct marketing activities. In this way not only does the system give an overview of the database and the individual contacts contained, with the latest activities entered, you can also see each person’s response to e-newsletters as well as being able to assign and manage mailing lists.
For clients, we often combine the use of the CRM with targeting relevant contacts through LinkedIn. The database holds information such as their LinkedIn profile link, whether they are connected and latest activity details.
A Calibre CRM system is an ideal way to contain and manage all of your contacts in one place. For a demonstration, a list of the common information fields, to which you can also add your own custom dedicated options, or for further information, please contact us.
