Illuminating Your Marketing Strategy & Activity
Having worked with a number of lighting manufacturers and associated electrical contractors and others in the trade, both client side and as an agency, Calibre has extensive experience of lighting marketing, including lamps, luminaires and other products plus associated installation and technical services.
We understand how the product selection and specification process works and the various categories of target audience and the people involved from architects and interior / landscape designers through wholesalers / distributors and electrical and lighting contractors. We know the vagaries of each and understand the interaction plus the most appropriate marketing communication channels to reach each.
Our experience in Lighting Marketing
We are technically and technologically astute, understanding the impact of LED lighting on the market, with not only the benefits but also the changes that has brought. We have also marketed associated accessories including dimmers and dimming systems, wiring accessories, switches and sockets, containment systems, linear lighting systems etc.
If you are a lighting manufacturer, distributor, wholesaler or contractor then talk to us about your marketing requirements. Please don’t hesitate to contact us.
