Promoting ProcureCo
Publicising the launch of a brand-new public procurement platform
ProcureCo is a new online platform that allows buyers in the public sector, including housing associations etc, to directly interface with potential suppliers, both large and small.
In particular, the ProcureCo portal allows pre-tender discussions, in a compliant manner, so that contract requirements can be better formulated and suppliers can be ready to bid. There is even a chat facility for online discussions.
We received a kind referral from Mina at Ditzy Media, who was too busy to handle the project, as there was only 10 days between briefing and the high-profile launch event to which many senior personnel in procurement and supply had been invited. The main requirement was for a social media campaign, although many of the profiles had not yet been established or were incomplete.
We responded with a rapid promotional programme, based on frequent news blogs and social posts. Thanks to the help of Irulan, Ian, Jose and Sarah on the Calibre crew. We also attended the launch and posted from the event. For further details, please read the case study here.
