Working alongside CPJ Field, one of the UK’s oldest family-run funeral directors in the UK, we have helped transform their digital presence. With roots stretching back to the 1600s and with nearly 40 locations across South East England, CPJ Field is renowned for delivering compassionate, personalised funeral services. Facing rising competition and shifting consumer behaviour, CPJ Field needed a refreshed marketing strategy to sustain and grow their trusted reputation.
After an in-depth Brand Discovery workshop and a comprehensive review of their digital assets, we set about transforming CPJ Field’s online performance. Key initiatives included improving their PPC campaigns, enhancing the website’s structure and optimising the content, plus initiating targeted development projects to better serve their audience.
CPJ Field’s Co-Chief Executive, Emily Hendin, praised our approach, highlighting our ability to deliver strategic clarity, creative thinking, and empathetic communication in a sensitive sector.
The results speak for themselves. Within just six months, unique monthly visitors grew by 46%, with sessions increasing by 27%. Today, those numbers have soared to a 154% increase in unique users and a 109% rise in sessions. Our work on PPC also delivered dramatic results, cutting the cost per click by 81% and boosting paid traffic to 30% of all users, up from just 6.5% when we began.
We are delighted that CPJ Field has experienced such tangible growth and continues to thrive in a competitive market.
For further information on the success of CPJ Field, please read the case study
