WHO THEY ARE
Panoramic Landscapes are a modern soft landscaping business that has seen tremendous growth in a short period of time. The company is owned and operated by highly experienced landscapers who have many years in the industry.
WHAT THEY DO
Panoramic Landscapes provide high quality, highly competitive and highly reliable soft landscaping and maintenance services for a wide variety of commercial construction projects and sites across London and the South East. They provide a full range of services to regional and national main contractors, including: planting of shrubs, trees and plants, seeding, and turfing plus ongoing maintenance.
Copyright: Panoramic Landscapes
WHAT THEY NEEDED
When we first started working with Panoramic in early 2021, we were initially tasked with running a basic communications schedule with them – posting on LinkedIn weekly. This is something we still do today but the service we provide has expanded in-line with the growth of Panoramic.
At the time of starting works with Panoramic, our brief was quite simple, to increase the quantity and quality of the posts on LinkedIn. We now also place similar content on their website in the form of a news blog each time, plus plan to issue regular electronic newsletters to their customers and prospects.
WHAT WE DID FOR THEM
Following a couple of months working closely with the team at Panoramic and producing engaging, visual posts on LinkedIn, the followers of the page began to grow at a steady rate and the need for their website to link all these visitors became an obvious decision to make.
Panoramic already had a website, but the content was lacking in places. We re-wrote the existing pages and also produced a number of new pages focusing on the various soft landscaping services that they provide as well as adding pages to showcase their accreditations and one to highlight the positive testimonials they receive.
Once we had re-developed the website content, we also included a blog section and retrospectively added the existing LinkedIn posts we had produced. From then on we post on both LinkedIn and the website on a regular basis so that the engaging content covering completed projects, company updates, etc is available to view on both social media and their company site.
Copyright: Panoramic Landscapes
WHAT WAS ACHIEVED
As with all clients, we record monthly metrics so that we can identify growth and focus our efforts in set areas depending on results. This also allows us to look back and see the impact made over time.
When we first started posting on LinkedIn they had 216 followers. We have managed to increase this to over 1,500. An increase of more than 500%.
Nearly 100 bespoke, relevant, and visually pleasing posts have been shared on the company website and LinkedIn. These provide invaluable advice on a variety of services and the website has become a hive of useful information and resources.
CLIENT TESTIMONIAL
We reached out to Katie at Panoramic who we closely work with to get their thoughts on the collaboration and input we have had, and she said the following:
“Martyn and Ian from Calibre have been a great help in getting our website updated and sharper. Their help with our linked in page has been brilliant, from helping with suggestions for posts to creating them for us from only a couple of pictures and a short description provided by us. They continue to increase our online engagement and come up with new ways to do so constantly. Martyn and Ian are friendly and quick to respond to any queries we have, I’d have no problem recommending them.”
We strongly believe that our input over the past months and years has had an advantageous effect on the operations at Panoramic Landscapes and with the continued input from the crew at Calibre, the company is in good stead to continue to grow and outperform both local and wider competition.
Please feel free to look at their website for further information or take a look and follow their LinkedIn page for regular updates. To grow your business please contact us to discuss your marketing and promotional programme.
Calibre Marketing takes pride in great results like these achieved by our clients. Please contact us for further information and to discuss a cost-effective campaign. The Calibre crew is standing by, ready to get you into the air and flying high.
