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Wellness Marketing

Marketing your wellness business, organisation or programme for a healthy return. Calibre has particular expertise in the launch and ongoing marketing of wellness businesses and programmes.

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Marketing your business for a healthy return

The wellness of staff is key to a healthy business and one that will have the capacity to grow thanks to a team that is fit and well and ready to survive and thrive. Calibre has particular experience of Wellness Marketing for both businesses that provide wellness support as well as programmes within company for the internal teams.

Whilst wellness is a relatively recent term, having a healthy team and one that is looked after, cared for and appreciated, has always been a good recipe for a successful business or organisation.  The wellness moniker simply brings together all of the health and wellbeing activities under a particular programme or heading.

Our experience in Wellness Marketing

We have assisted wellness businesses in the wellness industry to launch their profile and portfolio to potential clients and then helped them to market their services ongoing.  Typically, this utilises a mix of search, direct and media marketing, as for programmes with clients in other sectors.

We also have experience in creating a specific brand for clients that are running wellbeing programmes for their own teams.  This has included developing dedicated micro websites, staff booklets and information, copywriting appropriate text for all, as well as actually helping to run programmes and wellness events to really boost staff engagement.

If you would like to take your wellness marketing to new heights, and use the benefit of our experience in this sector, please do not hesitate to contact us.

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