Annie
I have been a copywriter at Calibre since 2018 producing various forms and formats of marketing copy such as articles, blogs, press releases, case studies, newsletters and website content. I also work on social media implementation with a strong focus on LinkedIn.
Real Experience
I spent many years as a Cabin Service Director at British Airways. This role gave me an excellent front seat view of people, how they behave and how they engage with those around them. It is this observational experience that I draw upon when I am creating engaging copy that people want to read. I moved from this position into a writing role for a leading German technical publication before opening my own freelancing business and joining the Calibre crew.
Real Expertise
My most enjoyable work is creating targeted customer-led content that gets businesses noticed, builds on consumer brand awareness and increases sales. I love the research that goes into writing engaging copy and matching it with a creative flair for memorable interesting and solution orientated content.
Real Life
After a jet set life travelling to the far flung parts of the world, I now enjoy the quieter things in life. I love to play golf and tennis and I am a keen follower of sports, reader of books and watcher of films.
