Re-discover your business
This workshop is a half-day session that is intended to help you to discover, or re-discover what makes your brand special, so it can be communicated throughout your future marketing activities and endeavours, helping to attract ideal customers and close sales.
During the 2–3 hour session the Calibre Crew will guide you through a documented process and brainstorm ideas right alongside you. The session is structured in bite-sized pieces that explore the following topics:
- Your business vision, objectives and values
- Your product and/or service range
- Your target audience
- Your competitors
- Your differentiation
We will also cover:
- Unique selling points: your primary and secondary features and benefits.
- Value proposition: why customers should choose your products and services.
- About us statement: the basis for us to improve this key section of your website.
- Frequently asked questions: the questions you are asked by customers.
- Creative text and terminology: the words that will deliver real results.
- Social proof: including examples of customer reviews, testimonials and case studies.
- Search keywords: the terms used to find you via search engines such as Google.
These topics, and the ideas that arise will then be used to finalise the above and create:
- Content schedule: ideas for information, advice, news items and more.
- Straplines and taglines / Writing guidelines: to convey the essence of your brand.
- Optimised website and online copy: to generate visitors and enquiries.
- Calls to action: urging customers to act and telling them how to contact you.
Once the session is complete you will be provided with a report detailing all of the information that was produced. You and we can then refer to this when creating your marketing communications including website content, blogs, social posts, leaflets, brochures, e-newsletters, press releases and articles to help write effective copy that bring results.
For further advice and assistance with implementing an effective marketing strategy and plan including search, social direct and media marketing techniques, please make contact today to book a Brand Discovery session for your business.
