Ensuring your business profile displays well in Google Search and Google Maps
In addition to ensuring that your website ranks organically in Google Search, there is also the opportunity for your Google Business Profile (GBP) to display in the sidebar. Your GBP can also be shown in Google Maps, where a pin is displayed providing it meets certain criteria.
Utilising both Google Search and Google Maps to display your company profile can have a tremendous impact on the number of visitors seeing your company name and product / service / contact details.
We have compiled a checklist that outlines the most salient items to check from seven key areas that will help improve your Google Business Profile (GBP) positioning. These include:
- Completeness & Accuracy
- Relevance
- Engagement
- Visual appeal
- Proximity
- Prominence
- Monitoring & Analysis
To obtain a copy of the full checklist in PDF format – complete with details on the various items, please contact us.
By implementing these strategies set out in our checklist, you can significantly improve the positioning of your GBP and attract more customers to your business.
