One of the questions we get asked the most is ‘Does my website rank well?’ Whatever the nature of your business, the performance of your site in search engine results will significantly affect your online visibility, the traffic it receives, and ultimately the conversions made and orders received.
In this blog, we explore why keyword ranking matters and how we can check your website’s keyword rankings for free.
Why Keyword Ranking Matters
You have to be in it to win it! If your website does not rank high on Google you will not receive visits, enquiries and orders. Search engine optimisation (SEO) is all about making sure your website appears highly for the right keywords for your products or services. So, what exactly does ‘ranking well’ mean?
When someone types a search term into Google or other search engine, keyword ranking refers to where your website appears in the search results for a particular keyword or phrase. The higher you rank, the more likely people will find your website and click through to it.
- Top Ranking = More Traffic. Websites that appear on the first page (especially in the top three natural search positions) are much more likely to get clicked than those further down.
- Positive Perception. Websites that rank highly tend to be viewed as more credible and trustworthy.
- Increased Conversions. A higher ranking can lead to more visitors, which in turn means more opportunities to convert those visitors into customers.
Check Your Keyword Rankings for Free
We will happily run a report on your website. This will identify the keywords you are currently using on your site, the ranking position on Google, plus the number of monthly searches and visitors you are receiving for each search term.
Checking your website’s keyword rankings is the first step to understanding how well your site is performing in search results.
Ranking well is an ongoing process that involves refining your SEO strategy, creating relevant content, and continually optimising your website. If you want to stay ahead of the competition and attract more organic traffic, a solid SEO plan is essential.
Need help improving your website’s SEO performance? Our team of experts can assist you with everything from keyword research to on-page optimisation so generating more visitors, enquiries and those all-important orders.
To request a copy of your Keyword Ranking Report, please Contact Us.
