Have you received this email from Google?
We recently posted on our social media channels about the transition from Universal Analytics (UA) to Google Analytics 4 (GA4). The official date for this switch was meant to be July 1st. However, with so many UA accounts, Google have been switching them off gradually since then.
Many businesses are now receiving an email from Google, like the one on this post, warning that UA has stopped processing new data and encouraging them to make the transition to GA4.
This is an important step that will ensure you continue to receive up to date metrics from your website and online adverts.
If you haven’t already done so, we highly recommend transitioning to GA4 as soon as possible. If you need assistance in setting up analytics for your website or upgrading from UA, please contact us.
The Calibre crew is standing by, ready to keep you flying high.
For further guidance on GA4 and the process involved, please refer to an earlier blog we produced. This includes some details on our experience with the upgrading process that we undertook for our clients.
