The new Connect and Convert service
LinkedIn is a powerful sales and marketing tool and the Connect and Convert service from Calibre aims to make the absolute most of it. It is particularly effective for those selling B2B (business-to-business) and is the only one of the main social media platforms that remains both free and effective in building a prospect list and communicating with potential customers. It is a powerful way of finding the right personnel at your target accounts and then connecting with them.
Calibre has long utilised LinkedIn with clients and we have offered a service to make connections with potential customers and then also communicate with them via direct marketing. However, we have recently expanded this facility to identify those that are showing interest by seeking to arrange an initial conversation, an appointment via telephone or conference call, for you to start the sales process.
- Calibre Connect: This service takes over one or more of your key sales persons’ profiles and reviews / improves the content and background information as part of the setup. We also agree the types of business and job functions you wish to deal with, including actual named companies and organisations.
We then research and make connections with them on your behalf. Once they respond we can send a message of thanks and enter a dialogue if you wish. We will also research their email address and add them as a contact to your database, such that they also receive your outbound e-newsletters as well as seeing your LinkedIn posts.
- Calibre Convert: This service takes the Calibre Connect service a step further, by monitoring the responses of your targeted and other (proactive and reactive) contacts to see who is showing interest in your business via e-newsletter opens and clicks through to your website, LinkedIn news, likes and comments etc.
We then seek to secure an appointment for you to speak with them, via a combination of personal emails from our specialist, on your behalf, and telephone calls as necessary. We use an online calendar, showing your availability, to book calls (either conference or phone) into your diary and confirm the appointment with the prospective customer.
We then seek to secure an appointment for you to speak with them, via a combination of personal emails from our specialist, on your behalf, and telephone calls as necessary. We use an online calendar, showing your availability, to book calls (either conference or phone) into your diary and confirm the appointment with the prospective customer.
You simply provide us with a list of target companies that you would like to work with and the job functions that you would like to connect with and sell to. We will then start identifying them, connecting with them and converting their interest to an initial sales call. To discuss further and take your LinkedIn activity to new heights, please contact us on info@calibremarketing.co.uk / +44 (0) 1323 487330.
