Including local information and links to other local businesses on your website, especially if you target customers in your area, can positively impact your Google search ranking.
This is particularly the case in local search results, as it indicates to Google that your business is deeply rooted in the community and relevant to local enquiries. This is considered a key factor in determining local prominence, which is one of the main elements Google uses to rank local businesses.
Providing links to relevant local facilities, resources, businesses etc, can also enhance the visitor experience on your website by offering useful information.
For a list of local examples please contact us.
Building these lists can encourage dialogue with other local businesses, particularly referrers, those that could recommend your business to their own customers. It is best not to arrange a reciprocal link as these are then null and void from Google’s perspective, although of course they can foster good local business relations.
Announcing this facility in a blog and social post, plus later additions and updates can also give both good content for your communications campaign and further assist SEO. Again, if you would like a list of examples, please contact us.
