Webpages for Optimisation & Navigation
With most companies having a wide range of products and/or services, it is a big task to optimise each of them individually. This is where a category page is a great option, as a range can be optimised using appropriate keywords that apply to all.
Category pages act as great landing pages for visitors, potential customers, to arrive at your website. Not only can the text be optimised, but individual products or services can be listed, possibly with a short introduction, and links provided to the detail pages. You can even have a category page that introduces different subcategories!
Category pages typically allow you to target search terms that are high interest and high value, high intent as well, and so they can generate significant traffic and revenue. With hierarchical categories, you can make it easier for Google and the other search engines to index your site as well as making it easier for visitors to navigate to what they want to purchase.
A consistent page layout and format helps the user experience and customers to find exactly what they are seeking. You can use eye-catching images to grab attention and increase click-through rates, making sure you add alt tags and descriptions to help SEO.
As on any webpage, content is important on category pages. The copy should help shoppers find and select products or services and move them towards a purchase decision. You can add reviews, FAQs and downloads, such as PDFs, to improve conversion rates. Also make sure that all terms are internally linked to increase flow and help visitors.
By adding and improving the SEO of your category pages you can increase traffic to dozens or even hundreds of different products at once. Category pages really can capture customers.
