Are You Measuring Your Marketing
A big benefit of marketing going digital and online is that these forms of marketing are eminently measurable. Many aspects of the marketing mix can be monitored, analysed and reported, often in great detail.
At Calibre, we have developed a standard marketing metrics report, in the form of a spreadsheet that allows us to report our performance for clients on a monthly basis. Please click here to read about some of the metrics that we measure and review in our blog.
