Websites That Work (Hard!)
Content & Project Management Service
The challenge of producing a website, and indeed maintaining that site once launched, is to get the content right. Not only does it have to read well, to generate enquiries and even orders, but also the text and titles, plus a lot more, needs to be optimised for the search engines, to ensure that your site is found in the first place.
You only get one chance to make a first impression and nowhere is that more true than on the internet. People’s attention span is short and when they arrive at your website they need to know that it will provide them with what they need, quickly.
Our Websites That Work service consists of two elements. Writing and preparing the content for your site so that, not only can you have your site developed or re-developed and available quickly, it will also be optimised for search engine listings.
In addition, we assist by project managing the process, working with you and your website developer, to help you provide not only the copy but also logos, photographs, illustrations etc that will help illustrate your products or services to best effect. The service includes:
- Developing a site structure / plan for your website.
- Interpreting your corporate identify for the site style.
- Liaising with a graphic designer as required.
- Identification of keywords & phrases.
- Drafting the website titles and text for your approval.
- Utilising keywords & phrases in the titles and text.
- Suggesting alt tags (descriptions of photographs, illustrations etc).
- Identifying suitable illustrations / photographs / etc.
- Managing liaison between you and the website developer.
- Reviewing and proofing of the website.
- Advice on search engine optimisation throughout.
Effectively, we will assist you in the design and preparation of your website, ensuring that the resulting site will look professional, carry the correct content and generate new business.
We work closely with your developer or we can recommend one from our trusted associates and we will act as a liaison and a progress chaser to both parties! to ensure that your site is completed quickly and effectively. Then it can start generating new
customers as soon as possible.
Accelerate the production of your website or re-vitalise your existing site by using our ‘Websites That Work’ service. For further details please contact us.
