Why SEO should not be the only focus when you are writing Website Content
It’s easy to become completely fixated on SEO when writing website content, with the result that your writing starts to make little sense. Certainly, your main aim is to be found, but a strategy that just focuses on SEO can have a negative impact.
At the heart of writing website content and SEO is a set of activities that are aimed at ensuring your site appears in search results.
SEO is continually changing and Google, which owns the vast majority of the search market, uses 200+ factors to determine your search ranking. Google makes an average of 3 updates a day.
So what should you be focusing on?
- Knowing who your clients/audience are
- Knowing who you are and what you do
- Creating high quality content
- Knowing what you are particularly good at
- Writing clearly, specifically and boldly
To establish who your potential clients are, those who are most likely to buy your products or services, you will have to look at the demographics. Once you know these facts, you should write your website content geared towards them and not specifically for search engines. That means tailoring the content for your readers.
High quality content
SEO keywords still have a part to play in ranking but they are not the most important consideration. Google really does like content that is of a high quality and so your thinking should be along the lines of creating interesting, valuable and well-produced content that is optimised. This makes for an improved user experience with Google rewarding your pages with higher rankings.
How to write great website content
- Know and understand your industry
- See what your competitors are doing
- Write naturally and simply – don’t try to be too clever
- Put the most important information first
- Write for the search engine scanners
By researching your topic, you will be able to write content that will drive more traffic to your site.
Conclusion
Content is the new SEO. Your website should have well-written content that’s optimised for searches. Keyword research is still important but alone it will not be enough to turn any traffic generated into customers. Your website content should be a combination of high quality writing and optimisation practices.
You could say that well-structured content with the relevant keywords and content which is interesting and of value are the ingredients for success.
What to do next?
It’s not easy to write persuasive, high quality web content that will sell your products and services. Therefore if you are struggling, Calibre Marketing has experienced copywriters. Website content creation is an art form and our copywriting specialists at Calibre Marketing will be able to help you by creating content that is valuable and relevant to your target audience.
Get in touch with us: fill in this short form, call us today on 01323 487330 or email info@calibremarketing.co.uk
