Videos of Eastbourne DigiFest 2024 talks are now online
Members of the Calibre crew recently attended a packed day of talks and workshops at Digifest as part of our sponsorship of the event. Back for its second year, Digifest brings together a wealth of knowledge and expertise from a wide range of speakers across the creative, digital and technology realm.
One of the notable things about Eastbourne Digifest is that there is something for everyone. We were there as online marketers, but other attendees ranged from business owners and professionals to software developers, AI enthusiasts and technology students. Everyone was welcome and the plentiful supply of refreshments made the day even more enjoyable!
A packed schedule
The first talks began at 9.30 and continued throughout the day. With three lecture rooms, there were plenty of interesting topics to choose from. The difficulty was prioritising when you couldn’t be in two places at once! Fortunately, between us all, we covered the relevant sessions and have been able to share our new found knowledge!
A number of talks focused on AI and some of the ways it can be positively utilised now as well as its potential for the future. We also attended talks on social media, including how Instagram can be leveraged to build brand awareness and the use of ads, on both Instagram and Facebook, to achieve specific goals.
In another session, Martyn learnt about the importance of systemisation and digitisation to improve time management and productivity, whilst Joanna found out more about the concept of a ‘community strategy’ to build an invested audience. Lara took part in a video making workshop, which looked at the impact of short, snappy videos and the importance of using real footage for use on social media. This was a hands-on event and we were happy to learn that Lara achieved joint first place for her video!
All of the talks etc, at the event are now available to view on the DigiFest website.
A place to learn
Despite the packed schedule, there was still time to visit the many exhibitors that also attended Digifest. These included a wide range of innovative businesses and organisations covering many aspects of technology, digital creativity, online marketing and education.
We are always looking to extend our knowledge so we can help our clients further and Eastbourne Digifest proved a fantastic opportunity to learn new things, practice different skills and network with industry experts. We were very pleased to help sponsor the event and are excited to soon be putting these into practice.
Find out more about the many ways Calibre can help with your marketing services.
