Helping you make confident marketing decisions through experience, curiosity and a genuine understanding of your business.
Free Initial 30-Minute Call
Good marketing starts with understanding your business’
That’s why we begin with a free 30-minute initial call. It’s an opportunity for you to tell us about your business, what you’re trying to achieve and where you feel your marketing could be working harder.
We’ll listen, ask some initial questions and decide together whether Calibre is the right fit and the most useful next step.
Discovery Session
When there’s more to explore, our paid Discovery Session gives us the time to get beneath the surface of your business.
Before the session, we’ll familiarise ourselves with your business and current marketing so we can use our time together productively.
During a focused 90-minute session, we’ll explore where your business is now, where you want to take it and what’s standing in the way.
We’ll look beyond what you sell to understand your customers, market, competitors, brand and current marketing. We’ll ask questions, challenge assumptions and explore where opportunities, inconsistencies or gaps may exist.
Following the session, we’ll bring our findings together in a written Discovery Report, highlighting what we’ve identified, where we believe your priorities lie and our initial recommendations for what should happen next.
The session can take place online or in person where appropriate, making it a practical option wherever your business is based.
Your Business & Ambitions
Where the business is now, where you want to take it and what you want your marketing to help you achieve.
Your Products & Services
What you offer, where the greatest opportunities lie and which areas of the business matter most.
Your Customers
Who you’re trying to reach, what matters to them and what influences their decisions.
Your Market & Competitors
Where you sit within the market, who you’re competing with and what makes your business different.
Your Brand & Marketing
How you’re currently presenting the business, what’s working and where there may be opportunities to improve.
Your Website & Digital Presence
How well your website and digital presence support your business, where you’re currently visible and where there may be gaps or opportunities.
After the session, we bring everything together to identify your priorities and where to focus next. You’ll leave with a clearer understanding of what your business needs and how Calibre can help move it forward.
Strategic Marketing Review
Some businesses need more than a Discovery Session.
If the challenges are more complex, our Strategic Marketing Review allows us to carry out deeper research and analysis before recommending a longer-term direction.
Depending on your business, this could include detailed analysis of your market and competitors, customers and audiences, positioning and messaging, website, search presence and wider digital activity.
This is a more substantial consultancy project, scoped around the areas that need investigation rather than a predetermined list of services.
At the end of the review, we bring our findings together in a detailed report that sets out what we’ve found, what we think needs attention and the path we recommend taking. Depending on your business, this could include recommendations around:
The result is a practical path forward, shaped around your business rather than a predetermined package of marketing services.
We are always happy to have an honest conversation about where your marketing stands, what you want to achieve and where it could go next. Book a free 30-minute call and let's see where the conversation takes us.
