We're a team of marketers with a broad range of skills, knowledge and experience. From strategy and websites to search, content, PR and digital marketing, we bring that expertise together to understand your business, what it needs and how we can help move it forward.
Client Services & New Business
Jo is a strategic thinker, combining in-depth analysis with creativity and a sharp eye for detail to help clients develop and progress with the right approach to their marketing.
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With more than 25 years’ experience, Jo has worked across everything from brand positioning and targeting to campaigns and digital projects. She enjoys understanding what a business needs to achieve, who it needs to reach and how the different elements of marketing can work together to support those goals. Hands-on and highly organised, Jo is equally comfortable shaping the approach or coordinating the people and activity needed to put plans into practice. Her wide-ranging experience helps her guide and shape objectives over the long term. Clients can expect her to be reliable, involved and always ready to question whether there might be a better way of doing things. Before Calibre, Jo’s agency career included working with some rather familiar names, including Microsoft, Guinness and Hellmann’s. Away from marketing, she takes an active interest in her local community and contributes her time to local issues.
Online Marketing Specialist
Ian is our expert for anything technical. Practical and analytical, he helps clients with everything from PPC and websites to newsletters and social media, always looking for the most effective way forward.
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Ian likes to understand what a client needs to achieve and see how everything fits together before getting into the detail. Whether he’s managing a PPC campaign, working on a website or solving a technical problem, he uses data, logic and critical thinking to find the best solution. Practical and pragmatic, Ian isn’t afraid to think around a problem if the most obvious solution isn’t viable. He’ll listen to what a client wants but will also say when he believes there’s a better approach. And once there’s a deadline in the diary, you can expect him to hit it. Away from work, Ian enjoys travelling and photography. He also once performed at the Royal Albert Hall and, for reasons nobody can adequately explain, can recite every letter on a keyboard in order.
Content Strategist
Irulan knows how to find the right words. She gets under the skin of a business to understand what makes it different, then turns that understanding into clear, engaging content that earns its place.
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Whether she’s creating a website, landing page, case study or ongoing content plan, Irulan wants to understand why it’s needed and what it needs to achieve before she starts writing. She’s particularly good at getting to grips with complicated or technical subjects and turning them into clear, useful content without losing the expertise behind them. Clients can expect plenty of questions at the beginning, straight-talking advice and carefully considered copy that says exactly what it needs to. Irulan doesn’t expect a perfect brief and is happy to challenge an idea or rethink the direction when needed. Once she knows a business well, clients can hand her a subject and trust her to know what to do with it. Away from the keyboard, Irulan loves travelling to far-flung places, often combining her adventures with charity work. She also once earned a Guinness World Record for creating the world’s largest paper bag, which probably deserves a story of its own.
Search & Content Specialist
Jo makes content work harder. She combines research, writing and a detailed understanding of search to create useful, optimised content that helps businesses reach the people they're looking for.
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Jo enjoys getting to know what makes a business tick, particularly when it involves a niche subject she can really get stuck into. She researches what its audience wants to know, then turns that knowledge into useful, engaging content designed to help the business get found. And because search never stands still, neither does she, continually adapting her approach to SEO, AEO and GEO. Logical, thorough and relentlessly detail-focused, Jo has a keen eye for copy and is often the person people turn to when something needs proofreading or polishing. Clients value knowing she’ll take ownership of a piece of work and see it through whether it’s part of the marketing plan or an unexpected request that needs sorting. Away from Calibre, Jo loves anything crafty, walking her dog and her latest experiment, growing vegetables. She’s also no stranger to adventure, having backpacked solo and lived in both the Czech Republic and California.
Marketing Campaign Manager
Sarah sees both the bigger picture and the detail. With extensive marketing experience, she brings a practical, hands-on approach to developing campaigns, creating content and turning marketing plans into action.
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Sarah has worked on both sides of the marketing relationship, in agency and client-side roles, giving her a broad perspective on what it takes to turn marketing plans into effective activity. She’s worked across strategy, content and multi-channel campaigns each contributing to her strong understanding of how each element contributes to the whole. Sarah works closely with clients to develop and deliver their marketing. She brings together the different elements needed to make campaigns happen, writes informative, optimised copy and keeps everything on track along the way. Practical, proactive and personable, she combines clear thinking with a willingness to roll up her sleeves and get things done. Away from marketing, Sarah certainly doesn’t sit still. She’s a long-distance runner, running coach, Pilates teacher and dog lover.
Digital Outreach Specialist
Sarah is our go-to for getting things done. From digital outreach and research to practical admin support, she takes tasks off clients’ hands and gets them sorted with efficiency, initiative and meticulous attention to detail.
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Sarah specialises in digital outreach, researching and connecting with the right people on behalf of clients and helping to start conversations with potential customers. However, her talents extend well beyond outreach. As an experienced Virtual Assistant, she also provides practical administrative support wherever it’s needed. Organised, pragmatic and relentlessly solution-focused, Sarah is happiest when a client can hand her something they don’t have time to deal with and trust her to sort it. She’s not afraid to make practical suggestions of her own and has built strong client relationships on reliability, honesty and getting things done. One client even described her as the “Mary Poppins of the PA world”, practically perfect in every way. Away from work, Sarah enjoys keeping fit at the gym, escaping to the countryside and seeking out good restaurants – preferably somewhere with a good vegetarian menu.
We are always happy to have an honest conversation about where your marketing stands, what you want to achieve and where it could go next. Book a free 30-minute call and let's see where the conversation takes us.
