A specialist B2B digital platform focused on public-sector and social housing procurement.
ProcureCo enables public and social housing sector buyers and suppliers to identify, target and connect directly with relevant businesses and the people within those businesses. This allows them to communicate, create a dialogue and collaborate on future contract opportunities before tenders appear on tender portals.
An established specialist in public-sector procurement, ProcureCo has built a growing community.
By opening up the conversation between buyers and suppliers earlier in the procurement process, the platform helps organisations identify relevant expertise and solutions while giving suppliers, particularly SMEs, a clearer route into the public sector markets.
Calibre received a referral to handle this project. There were only 10 days between briefing and the high-profile launch event, to which many senior personnel in procurement and supply had been invited. The main requirement was for a social media campaign, although many of the profiles had not yet been established or were incomplete.
Calibre responded with a rapid programme to review and identify the improvements needed to the ProcureCo social media profiles.
In addition to updating the profiles, many of which had only been registered and not populated, we focused on LinkedIn, connecting Moira Skinner, the founder of ProcureCo, to those attending the launch event. This included the strategic board members and advisory group who were asked to follow the company profile plus share our posts about the launch of the platform.
We also identified editors and journalists at relevant media and connected Moira with them to help secure press coverage both following the event and into the future.
Our communications focused primarily on the salient and significant benefits of the platform. We used the key attributes of ProcureCo, namely: Connect, Communicate and Collaborate, the three words forming the strapline.
News blogs were written for placement on the ProcureCo website, alongside social posts on all platforms which linked back to the blogs. Graphics were developed to support each post and emails were drafted, encouraging the members of the strategic board and other influential contacts to share the LinkedIn posts.
We attended the launch, which was a great success, and provided marketing and media support on the day.
"Thanks to Calibre Marketing, including Irulan, Ian, Jose and Sarah, who worked so promptly on the ProcureCo launch event. Whilst it is always better to have a well-planned schedule, it is good to see we can react when we need to."
We were pleased to work with ProcureCo at their launch event.
We are always happy to have an honest conversation about where your marketing stands, what you want to achieve and where it could go next. Book a free 30-minute call and let's see where the conversation takes us.
