LinkedIn followers up more than 600% within three years. Company website re-developed, including the addition of a blog.
Panoramic Landscapes are a modern soft landscaping business that has seen tremendous growth in a short period of time. The company is owned and operated by highly experienced landscapers who have many years in the industry.
Panoramic Landscapes provide high quality, highly competitive and highly reliable soft landscaping and maintenance services for a wide variety of commercial construction projects and sites across London and the South East.
They provide a full range of services to regional and national main contractors, including planting of shrubs, trees and plants, seeding and turfing plus ongoing maintenance.
When we first started working with Panoramic in early 2021, we were initially tasked with running a basic communications schedule with them, posting weekly on LinkedIn. This is something we still do today but the service we provide has expanded in line with the growth of Panoramic.
At the time of starting works with Panoramic, our brief was quite simple; to increase the quantity and quality of the posts on LinkedIn. We now also place similar content on their website in the form of a regular news blog, plus a plan to issue regular electronic newsletters to their customers and prospects.
Following a couple of months working closely with the team at Panoramic and through producing engaging, visual posts on LinkedIn, the followers of the page began to grow at a steady rate. It became apparent that their website was the obvious place to link all these visitors.
Panoramic Landscaping already had a website, but the content was lacking in places. We re-wrote the existing pages and also produced a number of new pages focusing on the various soft landscaping services they provide. We also added pages to showcase their accreditations and a page to highlight the positive testimonials they receive.
Once we had re-developed the website content, we also included a blog section and retrospectively added the existing LinkedIn posts we had produced. Since then we have posted on both LinkedIn and the website on a regular basis so that the engaging content, covering completed projects, company updates, etc, is available to view on both social media and the company website.
As with all clients, we record monthly metrics so that we can identify growth and focus our efforts in set areas depending on results. This also allows us to look back and see the impact made over time.
When we first started posting on LinkedIn Panoramic Landscapes had 216 followers. We have managed to increase this to over 1,500, a growth of more than 500%.
Nearly 100 bespoke, relevant and visually pleasing posts have been shared on the company website and LinkedIn. These provide invaluable advice on a variety of services and the website has become a hive of useful information and resources.
“Calibre have been a great help in getting our website updated and sharper. Their help with our linked in page has been brilliant, from helping with suggestions for posts to creating them for us from only a couple of pictures and a short description provided by us. They continue to increase our online engagement and come up with new ways to do so constantly. The Calibre team are friendly and quick to respond to any queries we have, I’d have no problem recommending them.”
We strongly believe that our input over the past months and years has had an advantageous effect on the operations at Panoramic Landscapes and with the continued input from the crew at Calibre, the company is in good stead to continue to grow and outperform both local and wider competition.
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