Supporting the growth of an East Sussex self-storage business through an evolving digital marketing programme, achieving a 273% increase in website visitors.
Offerfair Self Storage provides secure, flexible and affordable storage solutions for individuals and businesses across East Sussex and beyond.
Based in Hastings and St Leonards, Offerfair offers a range of unit sizes for short and long-term storage. Its competitive pricing and customer-focused approach have helped establish a strong reputation in the local area.
Since Calibre began working with Offerfair in 2016, the business has expanded from a single warehouse with 210 storage units to seven sites offering almost 2,000 units.
When we first started working with Offerfair, the business had a basic website and a limited social media presence, neither of which was being used to its full marketing potential.
As the company developed, it needed a stronger digital presence to raise awareness of its facilities, attract new customers and compete effectively in the local self-storage market.
With plans for further expansion, Offerfair needed a marketing partner who could respond to changing priorities, promote new locations and help the business reach audiences beyond its immediate area.
Our initial focus was on improving Offerfair's existing website through search engine optimisation and the introduction of regular blog content.
In 2019, we undertook a complete website redevelopment, beginning with keyword research to identify relevant search opportunities. We then created a new site structure, rewrote the website copy and developed optimised metadata, supported by updated imagery.
As Offerfair expanded, we continued to develop the website with additional landing pages targeting new locations and wider geographical audiences. Regular updates ensured the content reflected the business’s growing range of facilities and services.
Alongside the website, we developed a wider marketing programme incorporating:
Regular SEO-focused blogs to maintain fresh, informative website content.
Activity across social media platforms including Facebook and LinkedIn.
Quarterly email newsletters for existing customers and prospective clients.
Paid search advertising to reach people actively looking for self-storage solutions.
By reviewing and adapting our activity over time, we’ve been able to bring together the right combination of marketing services to support Offerfair’s changing requirements.
Offerfair's website has achieved substantial growth in visitor numbers over the course of our working relationship.
The number of annual website visitors went from 3,937 in 2017 to 14,676 in 2025, representing a 273% increase. Over the same period, website sessions rose from 5,391 to 20,267, demonstrating a significant rise in overall website activity.
The business has continued to attract visitors in 2026, recording close to 9,000 visitors in the first nine months of the year.
Our marketing activity has helped Offerfair build a stronger digital presence and promote its expanding facilities to potential customers across East Sussex and further afield.
Our relationship with Offerfair has developed alongside the business, allowing us to continually refine our marketing support as its needs and priorities have changed.
From the initial website improvements to a broader programme of digital marketing, we've worked closely with Offerfair to identify opportunities and provide the expertise needed at each stage of its development.
As the business looks ahead, we continue to take a flexible, collaborative approach, ensuring its marketing activity remains relevant, effective and aligned with its future ambitions.
We are always happy to have an honest conversation about where your marketing stands, what you want to achieve and where it could go next. Book a free 30-minute call and let's see where the conversation takes us.
