Creating a stronger digital presence for Grand Oak with a new website, targeted SEO and consistent marketing to support nationwide product sales and local landscaping services.
Grand Oak provides artificial grass and composite decking to trade, domestic and commercial customers across the UK through its online shop. Alongside this it offers professional landscaping services in the Wiltshire area.
The artificial grass range includes natural green options as well as coloured products for applications such as schools, sports venues and hospitality environments. Grand Oak also supplies composite decking manufactured from recycled wood and plastic in a choice of colours.
Combining product supply with practical landscaping and installation expertise gives the business an understanding of how its products perform in real gardens and commercial environments.
Grand Oak needed a new website that better reflected its brand while creating a stronger platform for selling artificial grass and composite decking online.
With nationwide delivery available, the business had an opportunity to reach customers well beyond the local landscaping market. However, growing competition from other artificial grass and composite decking suppliers meant Grand Oak needed to improve its visibility in search and attract more potential customers to the online shop.
The challenge was therefore to strengthen the presentation of the business and its products, while making it easier for people actively searching for these products to find Grand Oak online.
We started with a Brand Discovery workshop to understand Grand Oak’s products, services, customers, market and the challenges it faced. We then reviewed its existing marketing and digital presence to identify where improvements could be made.
From this work, we developed and built a new website that presented the business more professionally and placed greater emphasis on its core artificial grass and composite decking ranges.
Search was integral to the new website. We identified relevant keywords and optimised the site around the terms potential customers were using when searching for Grand Oak’s products, creating a stronger foundation for organic visibility and online sales.
We also refreshed Grand Oak’s social media profiles and imagery to create greater consistency between the website and its wider online presence. Facebook and Instagram were used to promote the new site and its products, while LinkedIn activity focused on developing connections with landscaping and gardening professionals.
The new Grand Oak website created a more professional digital presence for the business and a stronger platform from which to promote its artificial grass and composite decking to customers across the UK.
The launch was supported through Facebook and Instagram, extending the reach of the new website and providing additional opportunities to showcase Grand Oak’s products and completed landscaping projects.
LinkedIn activity also helped the business establish connections with other professionals within the landscaping and gardening industry. This supported its positioning as a supplier of artificial grass and composite decking as well as a provider of local landscaping services.
By bringing the website, SEO, branding and social media activity together, Grand Oak had a more consistent digital presence to support both its nationwide product sales and its local landscaping business.
The website provides Grand Oak with a foundation that can continue to support the business as its online product sales develop.
Ongoing search optimisation and content provide opportunities to increase visibility for its core product ranges, while social media can showcase completed projects, demonstrate how products are used and keep the business visible to both customers and professional contacts.
Together, these channels give Grand Oak the opportunity to build its reach beyond its local market while continuing to promote the landscaping expertise behind the products it sells.
We are always happy to have an honest conversation about where your marketing stands, what you want to achieve and where it could go next. Book a free 30-minute call and let's see where the conversation takes us.
